Imperial Lexis Kuala Lumpur was pleased to serve as the Official Hotel Partner for K-SPARK Malaysia 2026, held on 31 January 2026 at Stadium Merdeka. The highly anticipated concert was headlined by global K-pop icon G-Dragon and featured performances by K-pop artistes including Hwasa, ITZY and DPR Ian, alongside local opening acts, Dolla and 3P.
Organised by Machi Production in collaboration with CONNEVERSE and ER Contents Media Group, and presented by Klook, the music festival marked the refreshed branding of the regional “K-Star SPARK” series, further strengthening connections between K-pop artists and fans throughout Asia. Prior to the festival, an official press conference was hosted on 13 January 2026 at the Imperial Lexis Ballroom, welcoming prominent entertainment and lifestyle media.
Through its involvement in high-profile events such as this, Lexis Hotel Group continues to support initiatives that draw international visitors to Malaysia and enhance the nation’s vibrant tourism scene.